Brand Bible for SME

A guidebook for small and medium-sized businesses

Lares VA Design

Last Update 7 months ago

A guidebook for small and medium-sized businesses outlining brand standards.
This document provides detailed guidelines on how to maintain consistency in branding across all aspects of the business.


  • Including logo usage,
  • Color schemes, 
  • Typography,
  • Messaging.


It serves as a reference for employees and external partners to ensure that the brand is represented accurately and cohesively in all communications and marketing materials.


By following the brand standards outlined in this guidebook, SMEs can establish a strong and recognisable brand identity, build trust with customers, and create a consistent brand experience across all touchpoints.


This helps to differentiate the business from competitors and maintain a professional and cohesive brand image in the market.


Adhering to these brand standards can help SMEs streamline their marketing efforts, save time and resources on design and branding decisions, and ultimately, contribute to the overall success and growth of the business. 


Consistent branding reinforces the company's values and mission, resonates with target audiences, and fosters brand loyalty and recognition in the marketplace.

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